A 58-year veteran of the piano retail industry, Joseph Brattesani founded World Class Pianos in 2008, and owned the store until his retirement in 2017. He continues to work at the store as a consultant.
His incredibly successful career includes receiving a Lifetime Achievement Award from Bosendorfer in 2006, an award only bestowed twice in Bosendorfer’s 190-year history; he has also won top-sales awards from Steinway, Petrof, Schimmel, Roland, Palatino, Pianodisc, and Kawai.
A San Francisco native of Italian heritage, Brattesani took up the accordion at age 12, eventually studying the instrument at the San Francisco Conservatory of Music. His professional album, Joe Plays Italian, was released by Golden Gate Records in 1960, containing a collection of Italian mazurkas and polkas.
Brattesani opened his first store, Joe Brattesani School of Music, in San Francisco in 1959, where he both sold musical instruments and offered lessons; later the store was expanded and renamed Music City. He accepted a management position with Sherman & Clay in 1965, purchased Cline Piano in 1975, and co-founded Colton Pianos of Northern California in 1981, which eventually expanded to eleven locations throughout the San Francisco Bay Area and Sacramento. In 1983, Brattesani worked with Price Club (now Costco) to start The Road Show, ultimately selling pianos at 38 different store locations in biannual 10-day special events.
After retiring from Colton Piano in 1994 and selling his stores, Brattesani worked as a consultant for several piano retailers and manufacturers; in 2008, he returned to retail with World Class Pianos, where he focuses on selling only the highest-quality acoustic and digital pianos while giving excellent customer service.